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A local market. A wider world of connections.

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Meet AfriTrace Link

A clearer connection between origin and opportunity.

AfriTrace Link is a project of Goblis Foundation, a nonprofit company, bringing people, product information and market opportunities into one connected view. Our focus is Africa; participation and partnerships reach around the world.

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Illustration of producers and international partners exchanging ideas
Illustration of the AfriTrace approach.

Why AfriTrace exists

Good products can remain invisible when information is fragmented. A producer may know the full story behind a crop or a craft, while a buyer sees only a name and a price. AfriTrace’s purpose is to make that story easier to discover, understand and assess.

Trust starts with the source

We organise the relationship between people, organisations, places and products. Evidence should explain who made a claim, what it covers and when it applies. Information that is incomplete or unverified must remain distinguishable from confirmed evidence.

African markets. Global participation.

Producers, enterprises and communities across Africa are at the heart of the initiative. Buyers, mentors, researchers, developers and funding partners may participate from anywhere. Your selected market describes the context you want to explore, not your nationality.

A Goblis Foundation project

Goblis Foundation is the nonprofit company behind AfriTrace Link. Afrisol Technologies manages the project’s development and technical operations. The public website introduces the approach and supports market discovery; wider services will be introduced as their readiness is established.

Your next step

Keep exploring.

People first

Make producers and communities visible in the records that describe their work.

Evidence with context

Show the source, scope and limitations behind a claim.

Practical connections

Help participants understand the next step toward a useful relationship.

Start a conversation

One connection can open a new possibility.

Tell us your role, your market and what you want to achieve.

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